Plans
Everything is free. Visibility is optional.
For foundersSell
$0forever
- Unlimited apps in one account
- A free dofollow link to your website
- X profile and share button on your listing
- Verified revenue badge and history chart
- Public or anonymous listing
- Private messages with buyers
- Listing views and buyer follows
- Mark as sold whenever you want
List your startup →For buyersBuy
$0forever
- Every listing has verified revenue
- Contact founders with or without an account
- Rank by MRR, growth, multiple or price
- Message founders directly
- Save startups and get price drop alerts
- Shared live metrics in conversations
- No NDA, no escrow, no fee
Browse startups →OptionalSponsor
$9from, one-time
24 hours$9
7 days$39
30 days$99
Launch offerThe 7-day plan ($39) is free for the first 20 apps. 20 left.
- A card in the sponsor columns, shown once
- Your own card text and color
- Impressions and clicks in your account
- Never changes your rank
Sponsor an app → Compared
What others charge for, you get for free.
Other marketplacesTheLeaderboard
Listing your startup$29 to $499✓Free
Dofollow link to your website$19 add-on✓Free on every public listing
Listing page readable by Google and AI assistants$79 AI visibility add-on✓Free, with structured data
Sponsor spot for 7 daysFrom $399✓$39
Contacting the founderOffer flow, NDA, escrow✓Direct chat or contact form, free
Proof of ownershipRevenue only✓Revenue and DNS-verified domain
Benefits
Why sell and buy here.
✓Proof, not promisesRevenue comes from a read-only connection to Stripe, Dodo Payments, Paddle, Lemon Squeezy or Polar, and the domain from a DNS record. Nothing is typed by hand.
↗A free dofollow backlinkEvery public listing links to your website with a dofollow link. Others sell it as a $19 add-on.
↔Direct conversationsBuyers write to founders in a private thread. No broker in the middle, no waiting for introductions.
◐Anonymous when you need itHide the name, domain and logo until you choose to reveal them to one buyer.
↗An audience that already looksBuyers come from TheLeaderboard, where founders and makers discover products every day.
◷Always up to dateFounders re-sync revenue in one click, and every listing shows the date of the last sync.
Questions
Good to know.
Is listing really free?
Yes. Creating an account, adding apps, verifying them, listing them and talking with buyers are all free. Only sponsoring is paid, and it is optional.
Do you take a cut when I sell?
No. TheLeaderboard never takes a commission. You agree the price, the contract and the transfer directly with the buyer.
What does sponsoring buy me?
A card in the sponsor columns of the Marketplace for the duration you pick. Each app appears once, and when every slot is booked, cards change places at random on each visit. It never changes your rank in the list.
Is the link to my website dofollow?
Yes. Every public listing links to your website with a normal dofollow link, for free. Anonymous listings show no link until you reveal them.
Can buyers contact me without an account?
Yes. They fill a short form on your listing. You receive it in Messages, marked as external because the email is not verified yet.
What is the launch offer?
The first 20 apps get 7 days of sponsoring for free, once per app. Claim it from the Sponsoring tab of your app. After that, sponsoring is paid.
Is there a subscription?
No. Sponsoring is a one-time payment for 24 hours, 7 days or 30 days. Nothing renews automatically.
Ready to list your startup?